Reaching Freshmen within their First 10 Days on Campus

What is Fresh 10?

It is a freshmen engagement strategy that calls for collegiate ministries (churches, student and college ministry leaders) to invest heavily and sacrificially in engaging incoming freshmen for their first 10 days on campus. Fresh 10 requires ministries to plan one key event every day in order to:

  1. befriend as many non-Christian freshmen as possible
  2. invite those freshmen into community
  3. take an opportunity to share the gospel with each freshman with whom you connect

Why Reach Freshmen?

Freshmen are reachable, reachable, trainable and sendable. When they arrive on campus freshmen are all looking to belong.

  1. They are most open to new relationships.
  2. They are (generally) more open to the gospel.
  3. They most often live on campus and in concentrated locations.
  4. They have the most time available to connect and to be trained.
  5. Ultimately, if we reach freshmen, we reach the campus.  And if we reach campus, we reach the world.

Why the “First 10 Days”?

  • It is a unique opportunity when freshmen are desperate for a place to belong.
  • Arriving freshmen want a community to belong to followed by a message to believe in.
  • Within this window most students find the community they are going to belong to throughout college–many of which shape the rest of their lives.
  • This 10 day window sets up your ministry for rest of the year, and it also sets a ministry trajectory for your for following four years as those freshmen progress to upperclassmen.

Objectives of FRESH 10

  • Train: Prepare all current students how to meet people well, invite them into community and share the gospel.
  • Friend: Challenge every student leader to befriend 2 non-Christian freshmen
  • Disciple: Coach every student leader to read through the book of John with one student.

Tips for FRESH 10 activities and events:

  1. Give clear vision and training for leaders the day before freshmen move-in.
  2. Capitalize on move-in asking for “all hands on deck” for helping and connection.
  3. Daily events (with multiple people involved) are most helpful to build relationships.
  4. Have a variety of events in different places and times (small, informal, big, fun, etc.)
  5. Don’t compete with university events, instead engage in Week of Welcome events.
  6. Give leaders and small groups specific dorms on which to focus.
  7. Devote a significant portion of your budget to FRESH 10 activities.
  8. Help everyone in your ministry see how FRESH 10 sets up the whole ministry year.